Flower colors are produced by nature, not a printer. The same variety grown in different seasons, from different farms, or photographed under different light can look meaningfully different on screen versus in real life. We want you to know this upfront — not buried in fine print.
Why colors vary
Natural variation
Flowers are living plants. Even within the same variety, color intensity shifts with the season, the farm’s growing conditions, soil, temperature, and harvest timing. A blush rose in April may be a shade lighter than the same variety in October.
Photography & screens
Product photos are taken under studio or natural light and displayed on screens with widely varying color profiles. What looks dusty rose on one monitor may appear more pink or more peach on another. We shoot our photos as accurately as possible, but no photo is a perfect substitute for seeing the flower in person.
Farm and crop changes
We work with 35+ farms. When a farm changes a crop, adjusts a growing program, or we source from an alternate grower to fulfill your order, subtle color differences can result — even within the same named variety.
How to get the closest color match
- Use our color search filter — it sorts flowers by color family, which is far more reliable than matching photos
- Order a small test bunch 4–6 weeks before your event if exact color is critical
- Call us at (503) 445-2967 — a wholesale flower specialist can describe current stock colors in plain language and flag any known variation
- Build your palette around 2–3 colors rather than one exact shade — this gives you flexibility and tends to produce more beautiful results anyway