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Shop by Type

Shop by Type

Every Arrangement Needs a Few Key Roles

Not sure where to start? Shop by the role each flower plays in an arrangement, and build your palette from there. Tap any section below to learn more.

Focal Flowers

These are the showstoppers — the blooms a bride points to and says “that’s the one.” Large, distinctive, and unmistakable, focal flowers are typically the first thing you choose and the centerpiece everything else supports. Think peonies, garden roses, dahlias, and orchids.

Mass Flowers

Mass flowers add body and fullness without stealing the spotlight. They’re what makes an arrangement look lush and full rather than sparse. Standard roses, carnations, and mums fall here — reliable, affordable, and used in volume to round out your design.

Line Flowers

Line flowers bring height, structure, and movement. Their tall, upright form — like delphinium, snapdragons, and gladiolus — creates the outline of an arrangement and guides the eye through it. Use these first to set your overall shape before filling in around them.

Filler Flowers

Filler is a bigger category than the name suggests. Yes, it includes the classic background flowers every florist reaches for — baby’s breath, wax flower, statice, and Monte Casino asters — the airy, textural blooms that fill gaps and soften an arrangement. But it also includes a much wider range of small, delicate, or textural flowers that add character in their own right: astilbe, bouvardia, craspedia, eryngium, Queen Anne’s lace, and dozens more. If a flower is small in size but big on texture, fragrance, or personality — and it’s meant to support the design rather than headline it — you’ll find it here. Don’t assume filler means “just the plain stuff.” Some of the most interesting texture in a bouquet comes from this category.

Greenery & Foliage

The foundation of every arrangement. Eucalyptus, ferns, and other greenery add texture, movement, and that lush garden feel — and they’re what makes everything else look intentional rather than sparse.

Ceremony Petals

Loose petals for aisle scattering, flower girl baskets, and send-off moments. A simple, beautiful way to add a pop of color to your ceremony without a full arrangement.

Most arrangements use a mix: one or two focal flowers, a supporting cast of mass flowers, some line flowers for height, greenery as the base, and filler tucked throughout for texture. Combine with Shop by Color to narrow things down to exactly the palette you’re picturing.