Flower pricing is not fixed year-round. Just like airline tickets and hotel rooms, wholesale flower prices rise and fall with demand, growing season, and global supply. Here’s what affects the price you pay — and when to expect higher costs.
Holiday price surcharges
Several times each year, demand for flowers spikes dramatically while supply stays the same — or gets tighter. Growers and shippers respond by charging more. We pass those costs through at cost, not as a markup.
Valentine’s Day
The biggest holiday in the flower industry. Prices for roses (especially red), pink, and white flowers can double or triple. Order early if your event falls near this date.
Easter & Mother’s Day
Easter timing varies each year. Mother’s Day (second Sunday in May) causes a major spike in lilies, roses, and mixed bouquet flowers for the full week prior.
Thanksgiving & Christmas
Holiday demand for poinsettias, amaryllis, and winter whites drives seasonal price increases across most categories.
International Women’s Day
A major flower holiday in Europe and Russia. Because floriculture is a global market, high international demand for flowers on this date tightens supply and raises prices worldwide.
Growing season & transportation
Every flower has a natural growing season. When a flower is out of season locally, it has to come from further away — and air freight is expensive. This affects price regardless of holidays.
- In-season, local: Oregon and U.S.-grown flowers when in season are the freshest and most affordable
- In-season, international: South America (Ecuador, Colombia) supplies many roses and tropical flowers year-round at reasonable cost via air freight
- Out of season: Flowers flown from distant growing regions (Holland, South Africa, New Zealand) cost significantly more
Color pricing
During holiday periods, specific colors carry a premium — particularly red, pink, and white around Valentine’s Day and Mother’s Day. Growers cannot justify growing more of these colors year-round just for a few peak weeks, so supply is constrained exactly when demand is highest.
If your wedding falls near a major holiday and your palette includes red or pink, we recommend placing your order early and calling us to discuss current pricing before you commit.
Low-order surcharge
Orders under $25.00 carry a $5.00 low-order fee. This reflects the fixed cost of processing, handling, and preparing a small order. See Why a surcharge? for more detail, or Ordering & Policies for the full fee schedule.